Leads to certification
Certification / Leadership
Advanced Diploma in Hotel General Management
The Advanced Diploma in Hotel General Management is the perfect certification for aspiring hotel managers.
The program provides an applied learning approach, arming you with the skills and knowledge required to manage a hotel during any stage of its development. With industry-aligned skills and experience, this diploma will give you the professional development foundation needed to reach your career goals.
The five core courses cover key hotel management competencies, general knowledge of course material along with soft skills such as communication abilities or time organization techniques - all aligned towards achieving success within this industry based upon what's best explicitly suited about yourself so take some guidance from our case study here if need be before diving into these powerful learning experiences which will help prepare
First, complete the five core courses, select five electives and finally, complete the case study.
Curriculum content
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A revenue strategy is critical to the success of a hotel‚ as a revenue management philosophy. A revenue strategy allows the entire revenue team to discuss, strategise, and understand what the goals are for the hotel, and how to work towards these goals. It is also critical that the strategy is properly documented and available to the team during the year. By strategising with the revenue team, you will effectively have a set of guidelines to work with all year as well as solid, measurable goals to work towards. Different revenue strategies explained Inventory Control ‚Äì how you can use inventory to increase your profit Why revenue managers might withhold inventory in specific scenarios You will learn: To understand how a successful revenue strategy is created To understand how the revenue strategy is used day-to-day to make decisions To understand how a revenue manager measures the success of the revenue strategy once it has been implemented
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Leaders who can inspire and motivate their teams are the foundation of any successful organization. Whether you're a new or experienced leader, "Lead and Manage People" will give you the tools you need to be successful. It is developed specifically for current and aspiring hospitality leaders, from supervisors to executives. In the Lead and Manage People course, you will learn how to lead and manage people effectively, build commitment in your team, and create a high-performing workplace. Learning Outcomes: Model high standards of performance and behaviour - Act as a positive role model through individual performance. - Show support for and commitment to organisational goals in day-to-day work performance. - Interact with team members positively and professionally. How to develop team commitment and cooperation - Develop and communicate short-, medium-, and long-term plans and objectives consistent with organisational goals in consultation with the team. - Communicate team members' expectations, roles and responsibilities to encourage them to take responsibility for their work. - Encourage teams and individuals to develop innovative approaches to work. - Model and encourage open and supportive communication within the team. - Seek and share information from the wider business environment with the team. - Represent team interests in the wider business environment. - Seek feedback from team members and implement changes within the bounds of organisational goals and policies. Manage team performance - Delegate tasks and responsibilities, identify barriers to delegation, and implement processes to overcome the identified barriers. - Evaluate team member skills and provide opportunities for individual development. - Monitor team performance to ensure progress towards the achievement of goals. - Provide mentoring and coaching to support team members. - Motivate individuals and teams to achieve optimum performance. - Provide recognition and rewards for team achievements.
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In today's competitive business landscape, managing finances is more important than ever. As the hotel leader, you play a critical role in ensuring that your hotel operates within budget, maximizes profits, and provides the best possible experience for your guests. This course will equip you with the tools and knowledge to prepare and monitor budgets effectively, evaluate financial performance, and make data-driven decisions. By the end of this course, you will have the confidence and expertise to achieve long-term success and overcome financial challenges. Learning Outcomes: Prepare budget information - Determine and confirm the scope and nature of required budgets. - Identify, access and interpret data and data sources required for budget preparation. - Analyse internal and external factors for potential impact on the budget. - Provide opportunities for colleagues to contribute to the budget planning process. Prepare budget - Draft budget based on analysis of all available information. - Estimate income and expenditure and support with valid, reliable and relevant information. - Reflect organisational objectives within draft budget. - Assess and present options and recommendations in a clear format. - Circulate draft budget to colleagues and managers for input. Finalise budget - Negotiate budget according to organisational policies and procedures. - Agree on and incorporate modifications. - Complete the final budget in a clear format within designated timelines. - Inform colleagues of final budget decisions and application within the relevant work areas, including reporting and financial management responsibilities. Monitor and review budget - Regularly review budget to assess actual performance against estimated performance and prepare accurate financial reports. - Incorporate all financial commitments into budget and budget reports. - Investigate and take appropriate action on significant deviations. - Analyse changes in internal and external environment and make necessary adjustments. - Collect and record relevant information to assist in future budget preparation.
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This course provides an overview of the main components of Hotel Digital Marketing. You will learn the industry terms, what each component does and how each could be used to promote your property. The course also explores the move from a traditional marketing role into a digital role. You will learn Evolution of Marketing – How did we get here? How has this changed hotel marketing? Is traditional marketing dead? Understanding the components of Digital Marketing Paid Media Owned Media Earned Media Digital Marketing funnel
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This course describes the skills and knowledge to develop and maintain a positive and productive workplace environment. It covers all aspects of employee relations impacting managers at the strategic level. It applies to individuals who are non-specialist human resource managers and covers a broad range of employee relations activities.
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The skills and knowledge required to undertake budgeting, financial forecasting, and reporting are necessary for any business unit's success. This course will teach you how to easily accomplish these tasks by allocating resources properly while managing risks that could arise from changing circumstances. It includes contributing to financial reports within your company on an annual basis so they can make informed decisions regarding plans. It also teaches the value of transparency through regular reports, which ensures everyone knows what goes where at every level throughout the organization. The course applies to individuals with managerial responsibilities that include overseeing the management of financial and other resources across a business unit, a series of business units or teams, or an organisation. It covers all areas of broad financial management. In a larger organisation, this work would be supported by specialists in financial management.
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This course will teach you how to successfully manage physical assets for your company, including maintaining an inventory of each item, and making sure they're in good condition. You'll also learn about acquiring new ones when needed. It applies to senior managers who operate with significant autonomy and are responsible for making various strategic management decisions. The course applies to all tourism, travel, hospitality and event sectors.
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Hotel rooms are goods with a shelf life of one day, so hoteliers need to maximise their value. With an accurate forecast, the General Manager can plan the staff requirements for each day, knowing the number of guests in the hotel daily. Management will understand their performance goals in terms of occupancy, rate and overall room revenue. Accurate forecasts will make pricing decisions much more straightforward. A forecast is a tool to run a hotel more effectively and profitably. YOU WILL LEARN What are the different types of forecasts? What are the objectives for each of the types of forecasts? What information do I need to put a forecast together? How do I find this information? What questions should I ask when putting together a forecast? How often should I adjust the forecasts? What steps do I need to follow to put the forecast together? What is the difference between unconstrained and constrained demand? What are the elements of an accurate forecast?
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Most industries segment their markets (their customer and potential customers) into different segments to understand them more and to customise their products to each segment. This is a fundamental way to increase revenue for your business. As a revenue professional, you will need to know how the segments are defined and how you can increase your property's revenue and profits with that knowledge. What you will learn The definition of market segmentation in the Accommodation Industry How to define each segment What is the difference between a channel and a segment How to use this segmentation to gain insights and improve revenue and profit results Understand different consumer behaviours in different channels Understand the different terms and strategies used; Segments vs Channels vs personalised offers
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The primary goals of email marketing today include moving the guest along their digital journey from awareness through the booking process and after the stay by encouraging brand advocacy. Email marketing serves many functions, and it is critical to identify the right time to send the right message to your guests. This means creating and segmenting customer lists, crafting compelling messaging and making offers based on what is appealing to that customer at that time. You will learn the following: Best practice for email marketing, types, when to use each type and how to improve your results What is a CRM, and how does it fit into the technology platform Marketing and Loyalty programs Targeting the customer during the whole customer journey
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Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features necessary for a particular stay, the lowest rate for price-sensitive guests, and everything in between. In this course, we introduce a unifying framework for examining different methods of accommodation pricing, including: Understand the value proposition and rate tactics of your key competitors Develop a competitive advantage based on the analysis findings and reposition a hotel by offering better value for consumers. A template spreadsheet is provided to facilitate pricing research You will learn the following: A method to validate pricing strategy for a hotel’s rooms and ancillary products using a template developed by hoteliers A structure to review and update this strategy when required A best practice process for developing your pricing customised to your property A reliable method to work out your competitor's "Net Promoter Score." Develop a competitive advantage based on the analysis findings and reposition the hotel by offering better value for money for consumers
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The course will teach you how to measure the success of your environmental sustainability initiatives so that they can be perfected. You'll also learn important skills for analyzing data, monitoring progress, and communicating with team members or management in order to create long-term change within an organization.
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This unit is ideal for professionals looking to take their risk analysis and project management skills to the next level. By completing this course, you will be able to demonstrate your ability to identify unpredictable problems and create solutions using information from a range of sources. With this course, you will be able to identify potential risks associated with individual projects or operations more effectively and confidently. By completing this course, you can better understand risk management and project management to make informed decisions that lead to successful outcomes.
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If you work in the tourism, travel, hospitality or event sector, it's important to identify hazards and assess the associated safety risks. This course will give you the skills and knowledge to do just that. You'll learn how to take measures to eliminate or minimise risks and how to document all processes. This unit is ideal for anyone who wants to improve their workplace safety skills, from frontline operational personnel to those who work independently. So why not take the first step towards a safer workplace today? Enrol in this course and make a difference.
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The course teaches you how to maintain a safe workplace by implementing practices tailored to your industry. You will learn about work health and safety training, consultative arrangements between managers in different fields of responsibility, risk assessments on potential hazards at an event site, and the maintenance of records. It is applied to individuals who operate independently or with limited guidance from others. This includes supervisors and departmental managers.
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This course will teach you the effective security design and operations in a hotel, including identification and management of security incidents. You will be introduced to security design and how to reduce the risk of potential incidents through security design best practise. In the event of an incident, you will be able to identify, control and manage security incidents, from minor issues to full property lockdown. The course will also assist you with effective communication of security incidents internally and with external parties and media. At the conclusion of this course, you will be able to confidently assess security risks through design, identify and manage incidents and communicate effectively internally and externally. As building design and business operational procedures are unique to each property, this course is not able to cover all potential risks in detail and you should consult your property manager and management company for specific processes and procedures. What you will learn Crime Prevention Through Environmental Design Communications and Culture Radio Etiquette Security Patrols Person of Interest Response to a Security Situation Assessing a Situation Lockdown Crime Scene and Crisis Communication Crisis Management and Media Security Documentation and Reporting
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Workplace Ethics is an introduction to recognise and navigate ethical principles and help distinguish between what you feel is ‘right’ and what you feel is ‘wrong’. The course will provide an understanding of the simple principles of being; “honest, legal, decent and truthful”. Workplace Ethics is designed for all employees and of most benefit to business leaders in their pursuit to create ethical workplaces which are essential for success. Workplace ethics will assist you in creating a culture of ‘doing what is right and not just doing ‘what is easy.’ The workplace can be a complicated place with many rules and regulations that govern its operations. However, one area that is not regulated is the ethics of how the business and its people behave. How we behave at work is often a reflection of how the business behaves, how employees behave toward each other, and ultimately how they behave toward their customers. This course will explain the simple principles of being “honest, legal, decent and truthful”. Workplace Ethics is designed for all employees and of most benefit to business leaders in their pursuit to create ethical workplaces which are essential for success.
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Are you responsible for managing customer service in your organisation? If so, this course is perfect for you! In this course, you'll learn how to develop, monitor and adjust customer service practices to ensure quality service provision. You'll also develop the skills and knowledge required to consult with colleagues and customers and manage customer service delivery. This course is perfect for senior managers who operate independently and have responsibility for others. It applies to any small, medium or large organisation in the tourism, travel, hospitality or event industries. So if you want to improve your customer service management skills, this course is definitely for you! Enrol today and start making a difference in your organisation.
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This case study aims to demonstrate the integration and synergy in the required knowledge and understanding to manage complex hospitality businesses effectively. The case study addresses the application of knowledge from the strategic level to the operational and the needs of managers to develop, review, monitor and manage performance across the key business areas of finance, people, revenue, marketing, and operations. The case study also considers the importance of developing appropriate relationships with internal and external stakeholders to secure strategic business interests.